LSU gymnastics star Olivia ‘Livvy‘ Dunne has nearly tripled her NIL earnings after announcing she was returning to the school for a fifth year of eligibility.
The news comes via a New York Post report which describes Dunne as a “$9.5 million NIL legend”.
Amid the Tigers’ championship run, Dunne became one of the most influential college athletes through the NCAA’s Name, Image and Likeness (NIL) program. But most valuations had placed her a little over $3 million.
A little over a year ago, she ranked third on the list of athletes benefitting from NIL, behind Bronny James and Shedeur Sanders.
RELATED: Livvy Dunne Says Her Love For Gymnastics Is What Brought Her Back To LSU For Fifth Year
Livvy Dunne’s NIL Earnings Skyrocket
I hate to say ‘I told you so’ but I’m going to go ahead and pat myself on the back, Barry Horowitz-style.
While Livvy Dunne had told the Post it was her love of the sport of gymnastics that brought her back to LSU, we couldn’t help but point out that the money she’s getting from her NIL earnings doesn’t hurt either.
Liv’s Post profile comes as she actively promotes The Money Game, a six-part docuseries streaming now on Prime Video. The documentary provides an exclusive look into LSU’s NIL program for athletes.
“Since 2021, when NIL guidelines changed, Dunne has made an estimated $9.5 million,” the Post writes.
From a $3.2 million estimate from Sportsnaut in October of 2023 to $9.5 million – that’s just about triple in the past year. While it didn’t all come after announcing a return to LSU, it’s a remarkable increase.
And guess what? She’s got the entire academic year left to rake in even more $$$.
The latest report indicates she’s making a staggering $125,000 per social media post that endorses a product. That’s just on average.
What’s Next For LIV?
Aside from the news that Livvy Dunne’s NIL earnings far exceeded anybody’s previous estimations, the LSU gymnastics star also provided a glimpse into her future.
She wants to teach other female athletes at LSU how to capitalize on the NIL program.
“Girls don’t know where to start,” she explained. “Because that’s sometimes half the battle. And it’s very important to capitalize on your NIL while you’re in college if you’re a female, because there’s not a lot of professional leagues after college for most women’s sports.”
“So I definitely want to do something [in NIL] overall, after I’m done at LSU,” Dunne added. “And hopefully expand beyond LSU and help educate people and just help girls out. . . . I’ve always loved sports. So definitely something in the sports realm.”
Some fans are hoping she makes a run at the 2028 Summer Olympics in Los Angeles.
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