Bill Belichick, the legendary former Patriots coach, and his girlfriend Jordon Hudson, decided to turn March 28th into a savage celebration of Atlanta Falcons misery.
Why? Because it was 3-28 on the ol’ calendar.
The college football power couple took to social media to reignite the sting of Super Bowl LI’s infamous 28-3 collapse – the worst and most hilarious in NFL history.
The 24-year-old Hudson took to Instagram Stories, posing alongside a grinning Belichick while rocking a faux “Atlanta Falcons Super Bowl LI Champions” T-shirt—merch that never saw the light of day after New England’s historic comeback in 2017.
Captioned “Happy 3-28 to those who celebrate,” the post was a deliberate jab at Falcons fans, who’ve endured this annual trolling ritual for eight years since Tom Brady and Belichick snatched victory from a seemingly insurmountable deficit.
Bill Belichick and his girlfriend Jordon Hudson celebrating 3-28 day together 😅
— Sports Illustrated (@SInow) March 28, 2025
(📸: @jordon/IG) pic.twitter.com/fvP79tIsfu
Bill Belichick And His Girlfriend Troll Falcons Fans
The New England Patriots will certainly never forget the 2017 Super Bowl, their fifth championship at the time. But the Falcons will probably remember it forever as well, for vastly different reasons.
Everybody in Georgia remembers what happened in Super Bowl LI.
That game, known as the ’28-3′ game, ended historically and dramatically with the Atlanta Falcons losing to the New England Patriots in overtime, 34-28.
The game is most remembered for the Falcons blowing a massive 25-point lead midway through the third quarter. After scoring a touchdown to grab a 28-3 lead, the Falcons gave up 31 unanswered points to Tom Brady and crew.
It marked the largest comeback (or collapse, depending on perspective) in Super Bowl history. The Falcons’ chances of winning were estimated at 99.8% late in the third quarter.
But the Patriots, led by Brady, managed to tie the game in the final seconds of regulation. They went on to win in the extra frame on a 2-yard run by James White.
Internet Sensations, These Two
Bill Belichick combining forces with a 24-year-old former cheerleader may be the greatest thing that’s ever happened in sports. I’m only half-exaggerating.
These two are a constant source of entertainment.
Just a couple of weeks ago, they went viral when Hudson had the 72-year-old college football coach on the beach helping her with the morning yoga routine.
How do you not love this? The guy spent decades hiding behind his hoodie and mumbling to the media, and now he’s quickly morphed into a social media sensation.
Belichick was hired this season as the head football coach at the University of North Carolina, marking his first venture into college football. He signed a five-year deal with UNC.
Though, many fans believe he’s just auditioning for a new NFL job.
Now at the helm of UNC’s football program, Belichick’s petty streak remains undefeated, proving he’s still got the Falcons’ number—on and off the field.
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