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Former NFL coach Bill Belichick’s 24-year-old girlfriend, Jordon Hudson, is reportedly serving as his “de facto agent,” a role that helped her score an appearance in a Dunkin’ Donuts Super Bowl commercial.
It pays to be the girlfriend of the guy with eight Super Bowl rings.
The news comes via former ESPN reporter Pablo Torre, who revealed the breadth of Hudson’s power during his “Pablo Torre Finds Out” podcast.
“She’s the person who you need to go through to book Bill Belichick for a Super Bowl commercial or for the other commitments he has as a multi-platform personality. She’s the gateway,” Torre said.
“So in this case, what I have been told reliably, is that Jordon happened to then use that power to be in the commercial as well.”
Great gig if you can get it.
Bill Belichick And His Girlfriend Score A Sweet Super Bowl Ad
The commercial that Bill Belichick’s girlfriend booked for the couple was part of Dunkin’s ongoing “DunKings” campaign. It aired in a prime slot, as well, appearing during the first commercial break of the game.
Which was key, considering the game was over early.
The commercial starts with a young fan questioning the absence of previous “DunKings” members Matt Damon and Tom Brady, to which Ben Affleck replies, “Forget them suckers. Matt Damon and Tom Brady don’t have the heart of a champion. We got a new squad. DunKings sequel: Afflecks and Belichick!”
Bill is seemingly unimpressed, giving a half-fist pump while Hudson energetically fires her fist to the sky.
While his woman isn’t given a line in the commercial, Coach is, as he quips about a rival coffee brand’s complicated drink, saying, “Sounds like what’s in my garbage disposal.”
Laughing Along To The Jokes
It’s funny watching Bill Belichick willingly poke fun at himself. It’s probably his girlfriend drawing out his personality. The benefits of dating someone nearly 50 years younger.
He was the butt of the joke when Snoop Dogg, who hosted the 14th annual NFL Honors last week, poked fun at Belichick and Hudson. Jordon was shocked. But Bill laughed along like an OG.
“I’ve been a football fan for a long, long time. I mean, I remember back when the Cowboys was good. I remember back when the Chiefs was bad,” Snoop joked.
“And I remember, what was it… Bill Belichick’s girlfriend wasn’t even born yet.”
"Bill Belichick's girlfriend wasn't even born yet." @SnoopDogg didn't hold back in his opening monologue 😅 pic.twitter.com/xJ7Fh8isvX
— FOX Sports: NFL (@NFLonFOX) February 7, 2025
Gotta love watching the man live his best life. But soon, it will be time to buckle down again. No more doughnut commercials.
Belichick was recently hired as the head football coach at the University of North Carolina, marking his first venture into college football. He signed a five-year deal with UNC.
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